Addison Lee

Addison Lee updated their brand for the first time since 1975. I was responsible to re-design the wide range of products.

Product Designer

The main focus was the Booking Flow. We started with sketching ideas for the Quick Booker component. And then we simplified.

The booking page had to serve various needs with lots of combinations. Component-based design approach was the key for this process.

Smart Widget that keeps track of users input and follows him through the whole journey.

Users automatically redirected to their personal dashboard if they are logged in. It’s designed to offer everything in one page from quick booking to recent activities.

Next Project